I run the systems that let B2B companies trust their own revenue numbers: Salesforce, Marketo, HubSpot, and everything that plugs into them. Fourteen years of it, across Revenue Operations, Sales Operations, and Marketing Operations. I find the root cause before I propose the fix, and I only raise my hand once I have the data to back it up.
I started out in inside sales, and I'll be honest that it wasn't where I did my best work. What it did do was show me exactly where the friction lives: the CRM that fights the rep, the forecast the system can't actually produce, the process designed by someone who never sat in the seat. So in 2012, after a few years in sales roles, I earned my Salesforce Administrator certification and moved into operations to go fix it. Fourteen years later I still design every system for the person who has to use it at 4:45 on a Friday.
Since then I've built Salesforce orgs from the ground up (one company grew from 4 seats to over 100 while I ran it), led three marketing automation migrations (Pardot to Marketo in six weeks, Marketo to HubSpot in two weeks, HubSpot to Marketo in two months), and built the lead scoring models and ICP definitions that told sales teams which leads were actually worth chasing.
Most recently I was Director of IT and Sales Operations at Provarity, Inc., where I owned the revenue reporting leadership took into board meetings, ran deal desk with Finance and Legal, and handled renewals and partner sourced deals. My scope grew to cover Marketing Ops, IT, and Customer Success and Support, four workstreams at once. I also built an AI workflow that connects Claude to Salesforce and Zoom, so call transcripts turn into drafted opportunity notes, next steps, and budget and timeline signals instead of someone typing it all in by hand. That work, plus leading our SOC 2 Type I and II certification and a 25% cut in operational costs from consolidating our tech stack, is what got my last review rated Outstanding, Far Exceeds Expectations.
I work equally well as a hands-on individual contributor and as a cross-functional leader. I say yes to a lot, which is part of why people hand me the ambiguous problems nobody owns, and I've learned that being explicit about tradeoffs protects the work just as much as taking it on does.
From CRM architecture and full funnel reporting to automation and the customer side of the business: the work that makes a company's revenue numbers something leadership can actually act on.
Designing and executing go-to-market frameworks that align sales, marketing, and product, from ICP definition to pipeline attribution and ARR forecasting.
Auditing, consolidating, and optimizing martech ecosystems. Specializing in Salesforce, Marketo, and HubSpot, plus deep integrations with 20+ third-party platforms.
Building Salesforce orgs that scale, from initial setup to complex multi-territory configurations, routing logic, and lifecycle automation that reduce manual workload.
Creating executive dashboards, pipeline visibility frameworks, and data hygiene programs that give leadership the insight to make fast, confident decisions.
Standing up support as an operational function: platform selection and migration, workflow and queue design, SLAs and escalation paths, plus the customer documentation and FAQ library that keeps answers consistent.
Keeping the revenue stack secure and audit ready: SOC 2 Type I and II, identity and access with Okta, endpoint security with Coro, and retiring legacy infrastructure that costs money and widens the attack surface.
Building on the revenue stack rather than just administering it: API integrations between systems that do not talk, AI assisted automation across six systems (Salesforce, HubSpot, Gong, Syncari, Datadog, Zendesk), and the Claude, Salesforce, and Zoom build that turns call transcripts into drafted opportunity notes, next steps, and budget and timeline signals.
Took on Sales Ops, Marketing Ops, IT Infrastructure, and Customer Success and Support as four parallel workstreams without letting day to day operations slip, the shift from reliable executor to owner that earned an Outstanding, Far Exceeds Expectations rating from the COO.
Generated and qualified pipeline as an inside sales rep, handing off qualified opportunities to the field sales team.
I'm open to Manager and Director level roles in Revenue Operations, Sales Operations, or Marketing Operations. Certified Salesforce Administrator and Advanced Administrator, hands on in Marketo, HubSpot, and Salesforce CPQ, comfortable building API integrations and AI-driven workflow automation across a revenue stack, and fluent in Spanish.