I Run the Systems Behind Revenue Numbers You Can Trust

I Pivoted Into This Work. On Purpose.

I started out in inside sales, and I'll be honest that it wasn't where I did my best work. What it did do was show me exactly where the friction lives — the CRM that fights the rep, the forecast the system can't actually produce, the process designed by someone who never sat in the seat. So in 2012, after a few years in sales roles, I earned my Salesforce Administrator certification and moved into operations to go fix it. Fourteen years later I still design every system for the person who has to use it at 4:45 on a Friday.

Since then I've built Salesforce orgs from the ground up — one company grew from 4 seats to over 100 while I ran it — executed three full marketing automation platform migrations across Pardot, Marketo, and HubSpot, and built the lead scoring models and ICP definitions that told sales teams which leads were actually worth chasing.

Today I'm Director of IT and Sales Operations at Provarity, Inc., where I run Sales Ops, Marketing Ops, IT, and — as of this year — Customer Success and Support: four workstreams at once. I also built an AI workflow that connects Claude to Salesforce and Zoom, so call transcripts turn into drafted opportunity notes, next steps, and budget and timeline signals instead of someone typing it all in by hand. That work, plus leading our SOC 2 Type I and II certification and a 25% cut in operational costs from consolidating our tech stack, is what got this year's review rated Outstanding / Far Exceeds Expectations.

I work equally well as a hands-on individual contributor and as a cross-functional leader. I say yes to a lot, which is part of why people hand me the ambiguous problems nobody owns — and I've learned that being explicit about tradeoffs protects the work just as much as taking it on does.