My Resume
Go-to-Market Revenue, Sales & Business Operations Leader
Revenue Operations · Sales Operations · Marketing Operations · Customer Success Operations · GTM Engineering · IT & Security
Open to Manager and Director level roles. Sunnyvale, CA — hybrid & remote.
Download the PDF version ↓I run the systems that let B2B SaaS companies trust their own revenue numbers: Salesforce, Marketo, HubSpot, and everything that plugs into them. Fourteen years of it, across Revenue Operations, Sales Operations, Marketing Operations, and now Customer Success Operations too.
My path here started in 2012, when I earned my Salesforce Administrator certification after a few years in sales roles. Since then I've built Salesforce orgs from the ground up — one company grew from 4 seats to over 100 while I ran it — executed three full marketing automation platform migrations across Pardot, Marketo, and HubSpot, and built the lead scoring models and ICP definitions that told sales teams which leads were actually worth chasing.
At Provarity, where I'm currently Director of IT and Sales Operations, I run Sales Ops, Marketing Ops, IT, and — as of this year — Customer Success and Support: four workstreams at once. I also built an AI workflow that connects Claude to Salesforce and Zoom, so call transcripts turn into drafted opportunity notes, next steps, and budget and timeline signals instead of someone typing it all in by hand. That work, plus leading our SOC 2 Type I and II certification and a 25% cut in operational costs from consolidating our tech stack, is what got this year's review rated Outstanding / Far Exceeds Expectations.
I'm open to Manager and Director level roles in Revenue Operations, Sales Operations, Marketing Operations, Customer Success Operations, or GTM Engineering. Certified Salesforce Administrator and Advanced Administrator, hands on in Marketo, HubSpot, and Salesforce CPQ, comfortable building API integrations and AI-driven workflow automation across a revenue stack, and fluent in Spanish.
Work Experience
PubNub, Inc. - San Francisco, CA
Ran marketing operations and the martech stack, including a six-week Pardot to Marketo migration and the data hygiene program behind executive revenue reporting.
- Spearheaded the Pardot to Marketo migration, rolled out in six weeks.
- Partnered with BI and Analytics to deliver contextual revenue narratives for executive business reviews.
- Fed proprietary software data into the marketing tech stack through a UX Engineering partnership.
- Managed data hygiene projects that improved prospect and customer data integrity across Salesforce and Marketo.
- Built the lead scoring model and ICP definition that told the sales team which leads were worth working, and which were noise.
Kiteworks (formerly Accellion, Inc.) - Palo Alto, CA
Built and optimized multi-geography demand generation programs and moved marketing automation from Marketo to HubSpot in two weeks.
- Developed, implemented, and optimized multi-geography direct response digital marketing campaigns.
- Transitioned marketing automation from Marketo to HubSpot within a two-week timeframe.
- Worked with Sales Operations to maximize analytics transparency across sales and marketing teams.
Conviva, Inc. - Foster City, CA
Managed multi-channel lead generation programs and led a HubSpot to Marketo migration alongside social and intranet ownership.
- Managed multi-channel lead generation programs spanning events, email, SEM, social, and telesales.
- Refined ICP definitions and scoring thresholds so program spend concentrated on the accounts that actually converted.
- Led the HubSpot to Marketo migration in a two-month timeframe.
- Served as Social Media Manager across LinkedIn, Twitter, Facebook, and Instagram.
- Collaborated on the corporate intranet redesign and served as its internal administrator.
BlueSnap (formerly Plimus, Inc.) - San Jose, CA
The start of the operations career. I moved off the phones and into the system behind them, then administered the corporate Salesforce org as it grew from 4 seats to more than 100.
This is where the operations career actually began. In 2012 I stopped carrying a quota and took over the system the quota ran on — and it turned out to be the work I was built for.
- Administered the Salesforce org for the entire corporation, growing it from 4 seats to a 100+ seat environment.
- Designed and implemented the operational, functional, and administrative Salesforce features the business ran on.
- Built executive dashboards, pipeline visualizations, and performance management frameworks for inside and field sales.
- Earned the Salesforce Certified Administrator credential in 2012 — the deliberate step off the phones and into operations — and the Advanced Administrator credential while doing the job they describe.
- Built the first lead scoring model and ICP definition of my career, so the sales team could tell which leads were actually worth chasing.
BlueSnap (formerly Plimus, Inc.) - San Jose, CA
Three years carrying a quota before the 2012 move into operations. Not the chapter I'd point to for results — but the one that taught me what the field actually needs from the systems I now build.
Generated and qualified pipeline as an inside sales rep, handing off opportunities to the field sales organization.
I'll be straight about it: selling wasn't where I did my best work, and I didn't stay long. What those years gave me is the reason I'm useful on the other side of the house. I know what it feels like to work inside a CRM that fights you, to be asked for forecast numbers the system can't actually produce, and to lose time to a process someone designed without ever sitting in the seat. Every org, dashboard, and quoting flow I've built since has been shaped by remembering that a rep is on the other end of it.
Education
Certified Administrator (earned 2012) and Certified Advanced Administrator — the credential that marked the deliberate move out of sales and into operations.
Earned the Salesforce Administrator certification in 2012, after a few years in sales roles, as the deliberate first step out of carrying a quota and into building the systems behind one. The Advanced Administrator credential followed.
Both applied since to multi-org CRM architecture, CPQ quoting, lead scoring and ICP models, data quality programs, and the pipeline reporting sales leadership forecasts against.
Master of Arts, Spanish
Graduate study in Spanish language and literature, including instruction and independent research.
Bachelor of Arts, Political Science and Spanish
Undergraduate work in political science and Spanish, with an emphasis on research, analysis, and written communication.